Overview

ITHQ provides digital marketing and growth technology so your organisation can run and measure marketing effectively. We cover search engine optimization (SEO), technical SEO implementation, marketing technology (MarTech) infrastructure, analytics tracking and marketing automation, and website performance optimization so your marketing has the technical foundation it needs to reach audiences and convert.

Whether you need to improve search visibility, integrate your MarTech stack, or speed up your site, we work with your marketing and development teams. Our services are grouped by theme below. Browse our service catalogue or contact us to discuss your needs.

What is digital marketing and growth technology?

Digital marketing and growth technology is the technical layer that supports your marketing and growth: SEO so your site is findable; MarTech so your tools and data are connected; analytics and automation so you can measure and act; and performance so your site is fast and usable. We focus on implementation and infrastructure so your marketing teams can execute campaigns and report with confidence.

SEO

Search engine optimisation helps your site be found and ranked. We support both strategic SEO and technical SEO implementation so your content and structure work for search engines and users.

Search Engine Optimization (SEO)

We help you improve your visibility in search through SEO strategy and implementation. We support keyword and content strategy, on-page optimisation (titles, meta, headings, content structure), internal linking and site architecture so your pages are relevant and discoverable. We work with your content and marketing teams and can align with your existing SEO or content processes so you build authority and rank for the right queries.

Technical SEO Implementation

We implement technical SEO so search engines can crawl, index and understand your site. We support site structure and URL design, XML sitemaps and robots.txt, canonicalisation, structured data (Schema.org), Core Web Vitals and mobile-friendliness, and fix crawl errors and indexing issues. Technical SEO ensures that your content is accessible to search engines and that technical barriers do not hold back your rankings.

MarTech & analytics

Marketing technology and analytics give you the data and automation to run and measure campaigns. We help you build and maintain MarTech infrastructure and implement analytics tracking and marketing automation so your marketing stack is integrated and actionable.

Marketing Technology (MarTech) Infrastructure

We help you design and implement marketing technology infrastructure so your MarTech stack (analytics, CRM, automation, advertising, attribution) is integrated and reliable. We support tool selection, integration architecture, data flows and governance so you have a single view of marketing data and can run campaigns and report accurately. We can audit your current setup, recommend improvements and implement integrations and pipelines.

Analytics Tracking & Marketing Automation

We implement analytics tracking and marketing automation so you can measure behaviour and automate campaigns. We support web analytics (e.g. GA4, server-side tracking), tag management, conversion tracking and attribution, and marketing automation setup (email, workflows, lead scoring) so you have accurate data and can trigger the right messages at the right time. We help you comply with privacy requirements (e.g. consent, data retention) while still getting the insights you need.

Performance

Fast, reliable websites improve user experience and support SEO and conversion. We help you optimise website performance so your site loads quickly and performs well on all devices.

Website Performance Optimization

We help you optimise website performance so your site is fast and responsive. We support Core Web Vitals (LCP, FID, CLS), asset optimisation (images, scripts, fonts), caching and CDN configuration, and server and hosting tuning so your pages load quickly and consistently. Better performance improves user experience, supports SEO and can increase conversion. We can audit your current site and implement optimisations or work with your development team to establish performance budgets and monitoring.

Frequently asked questions

Quick answers about our digital marketing and growth technology services.

What is digital marketing and growth technology?
Digital marketing and growth technology covers the technical foundations that support your marketing and growth: SEO and technical SEO so search engines can crawl and rank your site; MarTech infrastructure so your tools and data are integrated and reliable; analytics and marketing automation so you can measure and act on behaviour; and website performance so your site is fast and user-friendly. We focus on the technology and implementation so your marketing teams can execute effectively.
Do you do SEO and technical SEO?
Yes. We help with search engine optimisation (SEO) (content and structure so your site is findable and relevant) and technical SEO: site structure, crawlability, indexing, Core Web Vitals, structured data and mobile experience. We work with your content and marketing teams and implement the technical changes so your site is optimised for search and users.
How do you support MarTech and analytics?
We help you design and implement marketing technology (MarTech) infrastructure so your tools (analytics, CRM, automation, ads) work together. We support analytics tracking (e.g. GA4, server-side), tag management, marketing automation setup and integration so you have accurate data and can run campaigns and attribution. We can audit your current setup and recommend or implement improvements.

Get growth technology that supports your marketing

Tell us your marketing and growth goals. We'll outline how we can support your digital marketing and growth technology.

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